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No one starts with all the answers
Building a business and bridging your knowledge gaps
Hey!
This month, I’m sharing a story about a business changing hands and a missed opportunity.
All the best,

Kim Byrns,
Virtual Assistant & Communication Specialist
Soaring Solutions

#13 | 23 July 2025
No one starts with all the answers
While checking links on one of my clients’ websites, I visited a business’s Facebook page and saw a post announcing that they had a new owner. They suggested following the new owner’s page.
I went to the new page to grab the link and found it was set up as a personal profile rather than a business page. That means I could only send a friend request, and I couldn’t simply like or follow the business. It’s been 3 months, and they still haven’t accepted my request. This is harder than it should be.
The original Facebook page has at least 1000 followers, which is a great number for a business in a small town. They also have 14 reviews and a 92% recommendation rate. Nice!
Sadly, the new business only has 105 friends—and it seems they’re not adding any. They are sharing public posts, but those posts can only show up in the feeds of up to 105 people rather than 1000. Ten percent of the reach they could be having!
Why the original owner didn’t give the new owner access to the original Facebook page is puzzling. I can only guess it’s because neither of them knows it’s possible to transfer ownership of a business page.
And maybe they don’t realize how much of an asset the original Facebook page could be to the business. Giving up positive reviews and a much larger audience of interested people and prospective customers is so unfortunate. They’re losing tremendous value by not tapping into that audience and building on it.
Further, the new owner is likely unaware that using a profile for a business is violating Facebook’s policies. (Learn more: Facebook Profile vs Facebook Page: Things You Need to Know.)
No one knows everything about all aspects of their business when they’re starting out.
Many small business owners are also first-time business owners. I think it’s safe to say, no one knows everything about all aspects of their business when they’re starting out. We all have blind spots.
It’s important to learn from people with more experience and different perspectives. That’s why I enrolled in VA School before I started my business. There was so much I didn’t know about operating a business as a virtual assistant.
Now, back to our new business owner. I assume they’re completely focused on serving their customers, which is important, but they’re also running a business and seem to have a gap in marketing know-how.
I can help new business owners spot and solve problems like this, and bridge some of those knowledge gaps. I love helping people succeed!
(In this case, I’ve extended an offer to help the new business owner with Facebook through someone who knows them. We’ll see.)
If you run a business, what did you need to learn or outsource? I’d love to know!
If reading this on theowlsedge.ca, subscribers can log in and leave me a comment.
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About me
My name is Kim Byrns. I’m a Virtual Assistant offering admin support and communication services through my business, Soaring Solutions. I work with solo professionals and small business owners to refresh their online presence and take some tasks off their minds. Learn more about the services I offer. | ![]() |
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